I worked with the talented crew at Character to evolve the Rocksbox brand.
Meaghan Rose found her friends always borrowing pieces from her personal jewelry collection. Given her personal experience and background in retail strategy and consumer behavior, the Rocksbox founder and CEO realized there was a void in the market.
Rocksbox was founded with the intent of simplifying the jewelry shopping process and making it more fun. The company does the hard work of seeking out the best brands and up-and-coming designers, while their members get to reap the rewards of good taste.
For a flat monthly fee, subscription members receive a personalized selection of contemporary jewelry pieces in her ever-revolving box. She wears the jewelry for as long as she’d like, and can purchase pieces she loves or return them all for a new Set.
My involvement was to lead the strategy in collaboration with the Character design team to help evolve the Rocksbox brand to more fully reflect its position as a high-touch styling service while maintaining its playful roots.
Rocksbox exists to make women feel beautiful and inspired. The company’s personalized curation arm women with the best new trends and styles, emboldening them in their daily pursuits.
Strategically our goals were fourfold: (i) position Rocksbox as fresh, innovative, and inspired; (ii) express Rocksbox as an unapologetic and confident brand; (iii) communicate a sense of adventure and curiosity for new experiences; (iv) balance the brand’s playful nature with a sought-after sophistication.
“Jewelry should work like fairy dust, a light sprinkling can lift your spirit. When evolving the Rocksbox brand, our goal was to provide a dynamic experience and create an anticipation of what is to come. We wanted the brand to be playful and communicate a delight in life’s simple pleasures.”
Tish Evangelista / Creative Director
