[Brand Strategy] Care/Of

A start-up that set out to make supplements simpler, personalized and trustworthy with a novel direct-to-consumer approach that side-steps the daunting vitamin aisle at the store.

Role: Strategy Lead at Character

Scope: Brand Foundations: Positioning, Purpose, Offering, Benefits and Essence, Audience, Experiential Pillars + Naming

I worked directly with the co-founders to establish a brand strategy during a key fundraising push. As part of this effort, I lead a renaming program to evolve the brand name to better reflect their ethos and unique delivery method. These brand foundations fed into a brand identity and visual system design that was also done at Character and then extended at other agency partners.

You may also like